Newest

  • Mini Portable Inkjet Printers Enable a Big Leap in Production Efficiency in Various Industries

    In today's industrial and commercial environment, handheld inkjet printers have become an indispensable inkjet device. Its light weight and easy operation make it widely used in all walks of life. Its advantages are:
  • Global Times: China Travel of 'Marco Polo' in the New Era

    In 2024, China's visa-free policy sparked global excitement for "China travel." Inspired by a reply letter from Chinese President Xi Jinping, who encouraged Italian students to become modern-day Marco Polos as cultural ambassadors between Italy and China, Marco, an Italian student, set out to witness modern China firsthand. Guided by panda Meng Xiang (Dream), Marco embarked on a fantastic journey, observing how the Chinese people embrace modernization with vitality and confidence. It is a tale of exploration, wonder, and heartfelt moments.
  • Global Times: China Travel of 'Marco Polo' in the New Era

    In 2024, China's visa-free policy sparked global excitement for "China travel." Inspired by a reply letter from Chinese President Xi Jinping, who encouraged Italian students to become modern-day Marco Polos as cultural ambassadors between Italy and China, Marco, an Italian student, set out to witness modern China firsthand. Guided by panda Meng Xiang (Dream), Marco embarked on a fantastic journey, observing how the Chinese people embrace modernization with vitality and confidence. It is a tale of exploration, wonder, and heartfelt moments.
  • "Changsha in One Minute" Season 2 Premieres Today!

     Changsha, a city born alongside its rivers and lakes, blends resilience with gentleness in its character. For its people, the lake is a symbol of warmth; for the city, it quietly records the passage of time. The second season of the bilingual promotional video series "Changsha in One Minute" focuses on the stunning lakes and mountains of Changsha, showcasing the beauty of its landscapes, its vibrant urban life, and the city’s spirit of inclusiveness and determination. 
  • Center of Space Exploration, Ministry of Education, China Presented a Proposal for Building "Extraterrestrial Planet Cave Bases"

    Recently, at the International Conference on Space Habitation and Exploitation 2024 held in Chongqing, the Center of Space Exploration(COSE), Ministry of Education(Chongqing University), China presented a proposal for building "Extraterrestrial Planet Cave Bases", which could become the cornerstone for lunar and Martian bases in the next decade, and hoped to collaborate with global scientists on the research and development of this plan.
  • "Qi Baishi: Inspiration In Ink" opens in San Francisco

    Qi Baishi is one of the most renowned and influential Chinese artists of the 20th century, known as the “Picasso of the East.” In 2024, on the 160th anniversary of Qi Baishi's birth, the Beijing Fine Art Academy and the Asian Art Museum of San Francisco have joined forces to present the exhibition “Qi Baishi——Inspiration in Ink”, opening on December 12 at the Asian Art Museum.
  • Global Times: Modern China offers broad range of travel experiences

    When "Quanzhou: Emporium of the World in Song-Yuan China" was added to the UNESCO World Cultural Heritage List, Long Shao, a travel vlogger with over 1 million followers on Sina Weibo, began planning his "22 heritages tour" by high-speed train.
  • Global Times: Modern China offers broad range of travel experiences

    When "Quanzhou: Emporium of the World in Song-Yuan China" was added to the UNESCO World Cultural Heritage List, Long Shao, a travel vlogger with over 1 million followers on Sina Weibo, began planning his "22 heritages tour" by high-speed train.

Links

Sinch Unveils 2025 Predictions: What's Next for Digital Customer Communications

2024-12-18     Sinch AB HaiPress

ATLANTA and STOCKHOLM,Dec. 17,2024 -- Sinch (Sinch AB (publ)) – (XSTO: SINCH),which is pioneering the way the world communicates through its digital Customer Communications Cloud,has unveiled its top predictions for 2025. Backed by insights from powering over 800 billion interactions annually for 175,000+ businesses,Sinch outlines the key trends set to shape the future of how brands connect with their customers and create more impactful experiences.

"The pace of change in customer engagement is incredible," said Jonathan Bean,Chief Marketing Officer of Sinch. "To succeed,businesses need to innovate,personalize in real-time,and,above all,build trust with their customers. Those who get it right will be the ones leading the way."

So what's ahead for 2025:

The Era of Real-Time Responses


Customers crave faster answers,no matter where or how they reach out. To meet this growing demand,businesses must get creative by blending AI for routine queries with live agents who can handle complex problems. Generative AI will be a game-changer,with 80% of enterprises expected to adopt conversational AI by 2025. Bizbike,a Sinch customer and one of Belgium's largest eBike providers,is already setting the standard—its AI chatbot now handles 30% of all customer FAQs,improving satisfaction and freeing up agents for more strategic tasks.

'Context-First' Channel Orchestration


The endless channel debates are finally over—forget 'SMS vs. email' The future isn't about choosing winners but about orchestrating a context-first strategy. Leading enterprises are shifting their focus from open rates and cost-per-message to creating seamless multi-channel experiences tailored to geography,message urgency,and customer preferences. Sophisticated decision engines and fallback strategies are critical to ensuring smooth communication across platforms,keeping customer experiences front and center.


"Sophisticated enterprises don't just blindly use SMS and email. They might send SMS to specific customers because they know they're profitable users. They send email to others based on geography or where they are in the customer journey because they know that's what's most effective," explains Bean,Sinch's.

Building Customer Trust


As online scams and impersonation attacks rise,trust will be a cornerstone of customer communication in 2025. Businesses must step up with visible security measures,such as verified messages and authenticated emails,to reassure customers. With Apple adopting RCS messaging and Gmail expanding BIMI support,verified brand logos will now appear alongside texts and emails,providing a game-changing way to build trust. Companies that embrace these practices will stand out as secure,reliable partners in their customers' eyes.

Notifications Evolve into Conversations


Static notifications are becoming a thing of the past. In 2025,businesses will use RCS to transform updates into dynamic,interactive touchpoints that spark conversations and drive sales. Imagine scheduling deliveries,upgrading flights,or making purchases directly within your messages. By embedding these capabilities into routine updates,brands can turn everyday notifications into opportunities for deeper engagement and meaningful connections.

Conversational Commerce Comes of Age


Messaging apps are becoming digital storefronts,and businesses that embrace this trend will gain a competitive edge. These platforms are evolving into seamless shopping experiences,enabling customers to browse,interact,and purchase without leaving their favorite apps. Companies like Courir,a France-based footwear retailer,are already ahead of the curve,using AI shopping assistants to deliver highly personalized shopping journeys that customers love—and that drive significant ROI.

Integration is Key to Intelligent Engagement


Disconnected systems create disconnected experiences,and today's connected consumers expect seamless interactions. To meet and exceed these expectations,businesses must integrate customer data and communication platforms. By mapping customer data across systems and focusing on key journeys,companies can create interactions that feel personal,contextual,and effortless. Investments in technologies that consolidate communication data will be essential to delivering the next level of customer experience.

Smarter Channel Spending


Businesses must move beyond focusing solely on cost and start optimizing communication channels based on the value they deliver. Developing ROI models that go beyond delivery expenses and incorporating factors like customer engagement and satisfaction are crucial. Experimenting with and refining channel combinations will help companies strategically allocate resources while achieving meaningful outcomes.

"These trends show that the future of customer communications will be faster,smarter,and more connected," said Robert Gerstmann,Co-founder,and Chief Evangelist at Sinch. "The businesses that adapt now will be the ones creating the experiences customers truly value."

For businesses ready to prepare for the future of digital customer engagement,Sinch is here to help. For more information,visitwww.sinch.com.

For more information,please contact:


Janet Lennon 


Director of Global PR & Communications 


janet.lennon@sinch.com

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/sinch-ab/r/sinch-unveils-2025-predictions---what-s-next-for-digital-customer-communications,c4083096

Disclaimer: This article is reproduced from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity, and does not bear any legal responsibility. All resources on this site are collected on the Internet. The purpose of sharing is for everyone's learning and reference only. If there is copyright or intellectual property infringement, please leave us a message.
Back to top
©copyright 2009-2020 The Budapest Times      Contact Us   SiteMap